How to check your Amazon Best Sellers Rank
Open your product's listing on Amazon, scroll down to the product details and look for Best Sellers Rank. It's free, and you don't need any software or a Seller Central login.
Step by step
- Open your product page on the Amazon site you sell on. Your rank can differ between sites, such as Amazon UK and Amazon Ireland.
- Scroll down to the product details section. Its name and layout vary between products.
- Find Best Sellers Rank. You may see more than one number: a big category and one or more smaller ones.
- Click the smaller category to see the best-seller list for it, and who ranks around you.
What the number means
A lower number is better: #1 is the best seller in that category. Amazon says the rank is based on sales and updated frequently to reflect recent and historical sales. It compares you with other products in that category, so it doesn't tell you how many units you sold.
Your smallest category is usually the most useful one to watch, because those are the products you're really up against.
How to use it
- Look at the trend: rank can move during the day, so one reading tells you little. Check at about the same time each week and note the number.
- Look one place above you: open the category list and compare that product's rating, reviews and price with yours.
- Compare like with like: a rank only means something within its category, so don't compare numbers across different categories.
What it can't tell you
Best Sellers Rank doesn't show where you appear when someone searches. That's your keyword position, and it can be quite different. Here's how to check it.
See it on the Amazon page instead
SellerRanks is a Chrome extension that shows your category rank, who is one place above you and what has changed on the Amazon pages you open. It's a one-time payment with no subscription, and it won't replace a full research suite. See how it works.